Innovations
My milestone projects have been defined by movement toward the latest in communications technology - from print to web to social and multichannel marketing - with an emphasis on applying creativity and collaboration to business challenges and goals.
Timely and Relevant Business Insights
For the communications team of Marsh McLennan, a Fortune 200 company, I led development of a new website section connecting the firm's research and analysis to breaking news and trending conversations. I regularly collaborate with marketers across four global businesses to produce content packages in response to international news and events, such as breakthroughs in artificial intelligence, the banking industry crisis, the Russia-Ukraine war and the World Economic Forum Annual Meeting.
Authenticity in Social Media
Oliver Wyman is the global strategy consulting arm of Marsh McLennan. As the firm's first full-time social media manager, I emphasized real-time connectivity and authentic, cohesive imagery and messaging, telling the corporate story through the profiles and activities of our colleagues around the world. Together with the broader marketing team, we built out international teams of regional social media experts, aligned the social strategy with business goals, grew paid promotions and employee advocacy programs and expanded live event coverage.
Journalistic Approach to Content Marketing
My background in journalism grounded my editorial launch and management of the Oliver Wyman Health blog in the values of data-backed conclusions, timeliness and expert takeaways. I covered dozens of industry events around the United States and featured the voices of payers, providers and digital health startups on the business challenges of transforming healthcare. I applied this same news-oriented strategy to the launch of Kitchens.com a decade earlier as a pioneer in online content marketing, drawing on my experiences as a reporter and editor at CCH Tax Day, Modern Healthcare and The University of Chicago Magazine.
View sample - Oliver Wyman Health innovator profile.
